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CM Weekly 8.28.22

|  by Kaylee Hultgren

CM Weekly August 25, 2022 In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for being too much boondoggle and not enough substance. But in 2022, after a three-year hiatus, the air of…

CM Weekly 8.23.22

|  by Kaylee Hultgren

CM Weekly August 23, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…

CM Weekly 8.21.22

|  by Kaylee Hultgren

CM Weekly August 21, 2022 Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the resurgence of in-person events, it appears that these adaptations will become permanent fixtures within the event marketing discipline. Case in point: 63 percent…

CM Weekly 8.16.22

|  by Kaylee Hultgren

CM Weekly August 16, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…

CM Weekly 8.14.22

|  by Kaylee Hultgren

CM Weekly August 14, 2022 The future of marketing depends upon two critical functions, according to Broadridge Financial Solutions’ Global CMO Dipti Kachru. “You've got to obsess over your data strategy and your tech stack to be able to optimize and automate,” she told Chief Marketer this week. “That foundation is what's going to help…





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