Search Results for: data

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors. The company began in 2022 by offering an enterprise SaaS product: an AI agent […]

PR roundup covers Lucky Charms’s sorority partnership, what new data on AI search visibility means for GEO, and why eos’s U.S. Open activation is a case study in letting community lead the way.

How long does it take you to decide what to watch after you turn your TV on?

Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid, I would wait with anticipation until my mom could drive me to Office Max in her minivan. I’d spend as long as I could in the store deliberating between seven different types of highlighters and […]

Shoppers coming to a retailer’s site from an AI source spend 53% more revenue per visit and have a 60% higher conversion rate than shoppers from a non-AI channel.

According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be produced in a fraction of the time it used to take. Yet it’s not clear if the work is actually […]

Trade group IAB published “Measuring Visibility in the AI Era,” which sets out to codify the definitions, quality criteria and standards relevant to measuring GEO, AIO and other aspects of non-paid AI-powered discoverability. CM looks at why now and what the group is prioritizing.

Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.

Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.