Search Results For: data

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT August 05, 2013   5 Steps to a Successful Online Sweepstakes Learn the Latest at B2B LeadsCon Chief Marketer Listline Aug. 5 5 Steps to a Successful Online Sweepstakes By Tim McMullen […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 26, 2013   Online Content Strategy: Open Up the Conversation Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement Chief Marketer Listline July 26 Online Content Strategy: Open Up the Conversation […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 30, 2013   Chief Marketer’s 2013 Annual Social Media Survey Why You Should Rethink Your Business Communications Strategy Chief Marketer Listline Chief Marketer’s 2013 Annual Social Media Survey By Beth Negus […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT September 16, 2013   Personalization vs. Customization: How Marketers Can Deliver What Consumers Want Generating Customer Feedback With Real Conversations Chief Marketer Listline Join Us As We Announce the 2013 PRO Awards […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT July 15, 2013   Content and Data Crucial for Lead Nurturing Building a B2B Loyalty Program With B2C Tactics Chief Marketer Listline July 12 Content and Data Crucial for Lead Nurturing By […]

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.

If there is any cold comfort for individuals whose data ChoicePoint sold to scam artists, its that the data was likely erroneous, if a story from MSNBC is any indication.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.