Search Results for: data

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here’s what you need to know.

Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.