Search Results for: data

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Five predictions for ecommerce personalization in 2021.

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.