Search Results for: data

By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale.  But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]

The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.

The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!”

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a report from comms agency 3Thinkrs based on a survey of 400 B2B tech CMOs in the U.S. and U.K.

Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.

Physically, much of the country is battling winter weather, but mentally, Barbie superfans are already in sunny Florida basking in the glow of the first-ever Barbie Dream Fest. Indeed, the countdown is on for the Fort Lauderdale-based event, to be hosted March 27-29 at the Broward County Convention Center. The festival, billed as the “ultimate” […]

Horizon Media unveiled HorizonOS, the industry’s first operating system built on an open ecosystem of partners. The architecture of HorizonOS brings together three aspects of intelligence:  Blu is the AI-native innovation ecosystem that translates strategy into action.  It enables Horizon to deliver on enhanced “speed to insight,” where data plays a role in audience-centric strategies, […]

Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.

By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path   The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]