Search Results for: data

Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often […]

What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.

The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert.

Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started. The program was acquired by Hasbro in 2019, and it’s become a YouTube and streaming hit that’s spawned toothpastes, toys and all sorts of […]

For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her career and moving the needle for the business.

Building a career in social media marketing while raising kids has been a unique, dichotomous experience.  From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while crafting content designed to captivate viewers and keep their eyes (and thumbs) locked in. At home, however, I find myself actively monitoring the […]

  Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams.    […]

Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention algorithms: AI now touches nearly every part of the ecosystem, from media planning and creative to optimization and reporting.  But while AI captures the spotlight, another foundational technology has quietly enabled much of this progress: […]