Search Results for: data

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

I’m pretty sure I’ve missed the window on becoming a Crumbl fan — but I can still appreciate the “pretty pictures of cookies” on their CTV ads.

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and strategy. Machines can now flag anomalies, surface trends and spin insights in seconds. Nearly everything at the observational level can […]

AMC’s “The Audacity” gets up close and personal with a group of megalomaniacs and Silicon Valley sickos.

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]

We break down a simple, effective strategy for picking topics, creating authoritative content and securing placements that drive real AI search and GEO results.

  Tuesday March 31, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Is your bracket busted yet? There remains a chance UConn sweeps the men’s and women’s basketball titles—a feat they’ve accomplished twice before in 2004 and 2014—after the Huskies’ buzzer-beating victory over top-seeded Duke, while Geno Auriemma made yet […]