Search Results for: data

Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.

The CMO at skincare brand Roc shares how a 10-person study validating its eye cream works as a marketing tool in tandem with its clinical studies.   “Clinically proven” is a staple tagline for skincare brand Roc. The words are prominently display on its logo and thus all of its products. The brand claims that […]

As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price. The acquisition was funded by Alliant’s parent company, Inverness Graham, a private equity firm that specializes in buyouts. […]

Programmatic advertising is experiencing a dramatic shift. Conversational and agentic AI are here, and their effects are already being felt.  Microsoft announced the shuttering of its DSP in May, stating that the current DSP model no longer aligns with its AI-powered priorities.  As ad tech barrels toward automation, companies of all sizes along the supply […]

We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Salesforce predicts fewer discounts and more shoppers using AI to find deals for the 2025 holiday season.   The 2025 holiday season will be defined by consumers using artificial intelligence to shop, according to ecommerce technology provider Salesforce. Salesforce’s 2025 holiday predictions are:  Hyper-personalized product discovery is here  AI agents will boost employee productivity  Unified commerce […]

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.