Search Results for: data

More than 80% of companies saw no noticeable productivity gains despite widespread AI adoption, per a recent National Bureau of Economic Research survey.

Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come

CEO and Founder Scott Tannen shares how the Boll & Branch customer service team discovered an AI generated photo of damaged sheets in an attempt to get a free product.

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs becoming more popular in streaming advertising environments.

The SportsPro NY conference of course featured lots of talk about AI and how live sports orgs are implementing it into their broadcast and streaming tech stack.

From Target’s bid to win back skeptical shoppers, to the White House’s quiet attempt to reframe one of its signature policies, to what actually builds credibility in the AI era—this week offered a masterclass in how brands and institutions communicate under pressure.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening, and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% to $110 million. CEO Tim Vanderhook told investors that revenue would have grown 28% without the affect of the prior […]

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […]

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative to Walled Gardens By Rick Erwin, CEO, Adstra The battle for walled garden interoperability isn’t about media spend anymore – it’s about who controls the infrastructure. While Google, Meta, and Amazon lock down their ecosystems, a parallel universe is being […]