Search Results for: data

For this week’s edition of the AdExchanger Commerce Media Newsletter, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior director of media” title. Loredo is a marketer. He spends Shipt’s own budgets […]

AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]

Best Buy is making use of its in-store screens by allowing advertisers to do a store takeover with a new offering from the chain’s retail media network.

Long before Michigan-born Amy Marentic got into marketing – today she’s the CMO of Genesis Motor America – she wanted to be an astronaut. After graduating from high school, she went to the University of Michigan to study aerospace engineering. During her senior year, she met Colonel Charles Bolden, who piloted the Space Shuttle mission that deployed […]

Cable news networks saw ratings boosts last week as major breaking news events continued to command viewer attention for days after they broke, but FAST channel in the news space were also a popular destination.

Narrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.