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Deli meat company Land O’Frost has been leaning into a new MMM approach to figure out which opportunities it’s been overlooking – or even inhibiting.

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. This year’s theme, “Where Digital Meets the Real World,” inspired a variety of perspectives from media […]

Breaking into a new market isn’t easy. Add in the factor that the new market is thousands of miles away from HQ, and it’s even trickier. Enter: Australian wellness brand Your Reformer, which is coming off its first year in the U.S. The launch has been full of learnings and successes that founder Emma Stallworthy […]

What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.

AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.  

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the Ad Context Protocol, or AdCP. The consortium of ad tech and AI ad software vendors aims to establish standard protocols for agentic solutions across the advertising supply chain to negotiate, plan and execute media […]

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he […]