Search Results for: content marketing

The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […]

Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.   Turn the experience into a […]

When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp-events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event […]

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.

This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.

Too many B2B vendors have yet to modify their sales models in response to gen AI search habits, marketplace turbulence and economic volatility. For those sellers unsure of how to address GTM changes, Forrester offers some suggestions.

Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for […]

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen levels, movement and sleep, and then sends alerts to a parent’s phone. Owlet also sells a Wi-Fi baby monitor and […]

The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. And 67% said that alignment with the C-suite was a top driver of CMO tenure. Yet only 38% of those surveyed felt set up for success.

This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.