Topic
Agentic Marketing
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AI
Time Magazine Now Serves Ads to AI Agents
Time General Manager and Chief Product Officer Michael Mraz explains how the publisher rebuilt its site to better cater to both humans and the majority of its readers — bots.
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AI
Why Retail Marketers Need to Treat AI Agents as Customers, Not Tools
According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or tool; it’s a new customer. And brands must analyze how it makes purchase decisions.
