Search Results for: content marketing

As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.

PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce more personalized content.

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech’s brightest minds are saying and doing around AI and measurement.

  Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]

Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction.

Whispers began trickling out Thursday about a potential carriage dispute between NBCUniversal and YouTube TV. Hours later, the two companies took their feud public and warned consumers that NBCU’s portfolio of networks may go dark on the vMVPD.

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.

At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.