Search Results for: content marketing

Broadsign’s acquisition of Place Exchange last week is a defining moment for programmatic out-of-home (OOH).  But it is not the endgame; it is merely the setup. The OOH stack is being rebuilt from the inside out. The final owner is not yet in the room. When you look at the sequence of recent deals, the […]

The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim: to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says. 

When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.

You must own your career story before AI or others define it for you.

This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…

AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. Read how the New Zealand-based brand is infusing agents more into the customer experience. 

In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]

YouTube is more transparent than CTV. Let that sink in.  In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney […]

By Brendan Norman, Co-founder & CEO of Classify The ad tech industry is at an inflection point. With programmatic digital media spend poised to surpass $200 billion by 2026, the complexity that has long characterized this ecosystem is finally being dismantled. The drive toward a more efficient, valuable, and transparent future is being powered by […]

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.