Search Results for: content marketing

A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.

Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the […]

In a Halloween scare, Disney networks were pulled from YouTube TV after the two failed to renew their carriage agreement. 

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.

PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.

Does Christmas still come if there isn’t a Hallmark Channel “Countdown to Christmas?” Thankfully, we won’t have to find out.

PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season

These four big forces are redefining what successful inbound marketing will look like in 2026.

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.