Search Results for: content marketing

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights.

For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a deliberate process of aligning the right message with the right audience through the right channel.   How does marketing in the insurance industry differ from other sectors? When I am approaching what I do, I think of what I call […]

Back for a third year, the Formula 1 Heineken Las Vegas Grand Prix took over the Strip for a 3.8-mile night race that passed by all of the city’s iconic landmarks, Nov. 20-22. The Sphere was once again integrated into the spectacle, with larger-than-life video imagery of the drivers and sponsors illuminated on its surface […]

Erin McCallion, CMO of  Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others. McCallion shares her perspective on how forward-thinking companies are redefining the way they do business. You’ve said the best brands […]

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.

How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?

In 2025, AdMonsters transformed our Publisher Forum into the Sell Side Summit. But we still covered the highs and lows of the digital publishing business. Here’s a recap of the lessons we learned.

To broadcast the debut of its “most ambitious” audiobook production to date, “Harry Potter: The Full-Cast Audio Editions,” Audible wanted to match the scale and grandeur of the new seven-book series, co-produced with Pottermore Publishing, by providing fans around the world with a dose of experiential magic. So on Nov. 3, the brand rolled out […]

As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.