Search Results for: content marketing

  LA-based creative agency Saylor is seeing a major shift in how marketers are approaching the 2025 holiday season, particularly around spend allocation, creative trends, and the role AI is playing. Sean Reed, Head of Accounts, explains. What’s driving this year’s holiday ad spend?   Now more than ever, brands are investing in social and […]

The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.

A century ago, consumers were shuffling to big-top tents in droves to experience the grand display of surprise, t and spectacle that circuses had to offer. Today, the “greatest show on Earth” just might be the IP that a brand translates from the screen to the stage for an audience that is already privy to the plot.

Gen Z helped put wellness on the map, both as a lifestyle space and a business imperative. In events, wellness has been steadily evolving from a conversation, to an activity, to a full-on sponsorable engagement for brands—this year, among non-endemic companies, especially. Earlier this year, retail and e-commerce professionals were treated to recharge experiences at […]

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: cheap, […]

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]

Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.