Search Results for: content marketing

Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.

With a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net on the soccer ecosystem.

In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations.   An Activation Hype Person Last July, Celsius enlisted […]

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.

For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps, ward off the Sunday scaries. But longstanding Major League Soccer (MLS) partner Continental Tire aimed to switch up the narrative with a 360-degree campaign that positioned Sunday Night Soccer as an occasion for energy, friendly rivalries and making some noise. […]

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up the whole company with its hostile takeover bid. But if his merger really does happen, what would it mean on a practical level for the TV advertising industry writ large?

Family-safety app Life360 has been quietly building an ad tech stack. Last year, it made two acquisitions: Fantix’s advertising unit in February, then publisher-focused ad platform Nativo in November for $120 million. Fantix, an AI platform for privacy-safe targeting and measurement, helped Life360 take its first steps into advertising. Life360 is applying the tech to understand […]

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

When it comes to live sports, emerging technology and changing viewer habits continue to reshape how leagues, teams and media companies monetize content and keep sports fans watching.