Search Results for: content marketing

When it comes to live sports, emerging technology and changing viewer habits continue to reshape how leagues, teams and media companies monetize content and keep sports fans watching.

Amazon audiences will be trending on Netflix soon. Amazon Ads announced that, starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved.

How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and storytelling.

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign. 

By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]

Comcast’s NBCUniversal and Versant Media may have split at the start of the year, but on Tuesday, the two pitched similar visions for programming growth that involve leaning more heavily on DTC products and live sports, while also eyeing future bundling opportunities.

Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.

AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.

How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase   For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob Ultra that featured custom content, nostalgic venues […]