Search Results for: content marketing

From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and his approach to creator-led content.

What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists will discuss the promise – and ways to fulfill that promise – of “shoppable TV.” Among them, Sal Candela, VP, Global Agency Partnerships at Roku, shared some initial thoughts he shared in advance: What do brand marketers need to consider […]

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

For more than 50 years, superfans of comics, movies, gaming and other popular arts have jetted to Comic-Con International for the community, the content, the cosplay—and the experiences. During this year’s event, July 24-27, EM joined the geek squad for a three-day jaunt through San Diego and its Gaslamp District, all in search of the […]

To ensure that the Experiential Marketing Summit is evolving to meet the needs of modern event marketers, we’ve selected a new class of leading brand marketers to serve as Experiential Marketing Summit Advisory Board members for the next two years. We are proud to include this esteemed group in our EMS “Brain Trust” and can’t […]

When Cloudflare announced it would start blocking  Perplexity AI’s stealth crawling, it became a formidable gatekeeper of the open web.

PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year.

With the rise of high-impact general sessions, like keynotes at Sphere that offer sleek but immersive presentations powered by LEDs, event marketers are raising the bar on how to produce engaging main-stage experiences. One medium we’ve been combing for best practices? Live podcast productions, where in-depth and in-person conversations are “must-see” by nature. The No. […]

Total revenue for the quarter was $9.8 billion, up only 1% year-over-year from the last Q2 quarter total of $9.7 billion – which is modest, but at least in line with company expectations.