Search Results for: content marketing
-
Digital & Technology
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.
-
Online Advertising
Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]
-
Social Media & SEO
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.
Tagged in: -
The Big Story
Ads To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.
-
Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
-
B-to-C Events
Fresh Thinking on Bringing Content Creators into Your Events
At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]
-
AI
How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters’ Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher’s AI strategy.
-
Trade Shows
Q&A: Inside Singapore’s Big, Impactful ‘Little Red Dot’ at Expo 2025 Osaka
Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams. Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]
-
Marketers
Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
The data-driven ad industry has begun to collapse the mental barrier between brand and performance marketing. Next up is PR. The content and ad network Linkby, an Australian startup founded in 2020, connects brands with what the company deems “performance-based editorial,” per the announcement – or, in other words, publisher content that advertisers pay for […]
-
Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.