Search Results for: content marketing

In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.

The casino environment is rich with calls to action and audiences anticipating constant entertainment. And with world-building a top theme in experiential campaigns this year, brands are betting on casino pop-ups and integrations to level-up on hospitality, capture committed enthusiasts, and put a strategic spin on playing the tables. American Express is growing its investment […]

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.

No Entry. Flesh Eating Mutant Guppies with Perms said a sign on the door next to Registration at HLTH USA 2025 that took place at the Venetian Expo Center in Las Vegas, Oct. 19-22. What you wanted was the door where Petunia, the unicorn mascot, was sprinkling magic dust. Now in its eighth year, HLTH […]

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.

By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s leading CTV buyers entering the channel for the first time? Are there specific tools that can create more successful outcomes than others? The CTV market has seen strong double-digit growth, becoming a must-run channel for brands looking to reach new […]

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]

AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

This week’s hot takes on hot topics in experiential marketing cover Panadería Don Julio pop-ups, a Stranger Things Radio Room and Chicago’s secret confessions.