Search Results for: content marketing

For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands’ video content.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.

Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.

A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.