Search Results for: content marketing

From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing.

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.

With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem.

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

There’s no silver bullet solution for making a successful pop-up. A long-lasting
and meaningful impact is achieved through a combination of four key factors.

Want to improve your email marketing strategy? The best place
to start looking for ideas is your competition.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.