Insurance

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  Campaigns

  Why Life Insurance Company Ethos Is Increasing Spending on Celebrity Marketing

  Ethos’ advertising budget increases 50% as it pours dollars on its celebrity influencer strategy.

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  Profiles & Campaigns

  Renaming Helps Relation Insurance Refocus Brand

  What’s in a name? A lot. Relation Insurance strengthened its brand connection
  to a number of B2B verticals through a year-long renaming initiative.

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  Agencies

  Hiscox Continues Focus on the Positive with “I’mpossible”

  Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.