Search Results for: content marketing

Businesses have been investing in TV as the backbone of their marketing budgets for 70 years. Until recently, it was challenging to tell if this investment was justified – but not anymore, says Jessica Daigle, VP of Sales Intelligence, TEGNA.   The advent of smart TVs, automated content recognition (ACR) datasets and streaming TV have changed […]

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

By Isabel Rafferty, CEO and founder of Canela Media   Cord-cutting has become a universal American phenomenon, with people of all different ages and backgrounds opting out of expensive relationships with cable providers in favor of subscriptions to Netflix and Disney+. Yet the type of content available on those services often fails to reflect the […]

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]