Search Results for: content marketing

PRNEWS took the opportunity to highlight some non-candy Halloween campaigns for creative examples on how to reach an audience in spooky season

These four big forces are redefining what successful inbound marketing will look like in 2026.

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

  Tuesday October 28, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. As football remains in full swing, the NBA made a triumphant return while debuting its new media rights deals with NBCUniversal, Prime Video and longtime partner Disney. The NHL began its 2025-26 season as well, and it won’t […]

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.

While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face a sobering reality: The economics don’t work for everything – yet. Let’s look beyond the generalized AI hype to a more actionable and immediate trend: using Model Context Protocol (MCP) and its advertising-focused cousin, Ad […]

With so many ad formats and devices now labeled “CTV,” are we seeing innovation – or inflation? How do advertisers draw the line between genuine Connected TV and everything that merely plays on a connected screen? Dan Larkman, CEO and founder of Keynes Digital, weighs in. Has CTV become a victim of its own success?  […]

Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed, Head of Accounts at Saylor, explains how what was once a “down time” for brands is now a creative gold rush. Why do you say Halloween has become the “new holiday” for marketers? You can largely thank millennials for this […]

The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.