Search Results for: content marketing

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder and CEO at revenue operations platform TVIQ. Ryan outlines the problem – and offers a solution. In CTV, it’s becoming standard practice for OEMs and streamers to take a significant share of publisher inventory. What impact does that have on […]

Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]

AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]