Search Results for: content marketing

Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

Consumer prices are constantly rising, but Straight Talk Wireless has kept its Silver Unlimited plan at the same price for the last 17 years. To highlight that value proposition, the brand fully leaned into nostalgia marketing, transporting NASCAR fans back to the late aughts—when songs like “Just Dance” and “I Gotta Feeling” were taking over […]

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […]

Camera brand Nikon hosts free camera workshops during the South by Southwest festival to spur shoppers to try cameras and post pictures.

YouTube continues to grow its lead on TV screens, and pay TV and SVOD competitors are paying close attention. So are programmers.

Insurance brand Aflac is piloting generative AI company-wide, including integrating it into its call center. SVP Keith Farley discusses balancing automation and empathy.

Discover practical PR strategies with deep research. Analyze media landscapes, find journalist feeds, research PR opportunities and prepare content.

This week’s hot takes on hot topics in experiential marketing cover racecourse Delivery Runners, a Hut Crust Connoisseur role and finding your “color season” at the inaugural COLORfest.

If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]

Buy Now Pay Later platform Sunbit, which partners with merchants to offer consumer loans for everyday expenses like auto repair and dental care, has hired marketing veteran Shachar Scott as its first CMO. Having led marketing teams at Snap, Bumble and most recently Meta Reality Labs, Scott has joined the 10-year-old company to scale the […]