Search Results for: content marketing

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the leader of almost any company specializing in AI search would tell you. If you asked one of these companies to […]

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football season, Dairy Queen highlighted team mascots instead.

At the inaugural Status Summit in NYC, MS Now President Rebecca Kutler laid out the vision for Versant’s newly launched DTC product.

This week’s hot takes on hot topics in experiential marketing cover the Pit Stain Pit Stop tour, a multisensory OGXperience and the new tour vehicle on the block, the Wedgemobile.

With AI eating everyone’s traffic, publishers could use a sympathetic ear. AdTech Therapy’s Jana Meron and Scott Messer talk through the sell side’s biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says former CMO, now President Armin Molavi in this Q&A.

A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use the physical space as a marketing campaign. Pre-holiday buzz and the fashion calendar make September the most sought-after month.

According to Telemundo, one out of every two people who watched the 2026 FIFA World Cup this year tuned into the network’s Spanish-language broadcasts rather than the English-language version on Fox. That level of viewership is a huge feat, considering that Hispanics only make up 20% of the US population. So how did Telemundo reach […]