Search Results for: content marketing

Experiential marketers are the bosses of the attendee journey, but this summer, we’re seeing a burst of creative attention around delivery mechanisms. Think: Content that is handpicked (literally), whirly entrances for contestants, and behind-the-curtain serves. Contactless delivery is a present-day phenomenon, and experiential marketers are kicking it up a notch—leaning into an impersonal delivery with […]

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, it’s hard to pinpoint which metrics are most important to track and what it even means to measure AI search […]

When NetApp pushed out an AI‑generated Super Bowl campaign in just two weeks at roughly one tenth the usual cost, it looked like a clear victory. Then it stalled.

With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.

Many exhibitor service manuals contain an EAC fee. Most exhibit and event marketers have never been told what it is, what it covers, or why it keeps showing up. Open the exhibitor services manual for your next show and scroll past the carpet and the electrical order forms. Somewhere in the labor section sits a […]

Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup.

Laine Bruzek, CMO and Co-founder, explains why Evvy is product‑led, how humor and short‑form video fit into a science‑backed brand and where she draws the line on AI in health education.

After an informative pop-up store, Povison learned shoppers want more power recliners, as the product accounted for 39% of sales with a 30% higher AOV.

Women’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure.

Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a “leak.”