Search Results for: augmented reality

By John Petrocelli, CEO of Bulldog Digital Media, an agency that executes  livestreaming solutions for brands. Although 5G technology for consumers isn’t likely to reach mass adoption until 2022, it holds limitless potential for brands to connect with customers in new and innovative ways. The fifth-generation cellular network known as 5G promises to deliver wireless […]

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.

By Stephanie Bohn, CMO, VidMob A few months ago, I bought a pair of wedge sandals on Instagram from a brand I had never heard of. I surprised myself with this spontaneous splurge because, since 2017, I’ve been loyal to one shoe brand in an effort to live a life free of foot pain. After […]

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign.

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.