Search Results for: Marketers on Fire

Highlights of our conversation with Doritos’ Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.

Heineken USA CMO offers career-building tips for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Plus, more advice from our Marketers on Fire executives.

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic event, the end of digital advertising as we know it? Or will the industry find a way to somehow survive?

In 2024, users’ data is under lock and key. Not literally, of course, but with the fall of Chrome’s cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new beginnings, we spoke to some publishers and industry experts about their privacy predictions for 2024.