Consumer Insights

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  Digital

  ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

  ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.

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  Data & Analytics

  Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

  New consumer shopping patterns sparked by inflation and how brands can react to such concerns.

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  Acquisition

  Decline in Advertising Spend, Changes in Consumer Purchase Behavior Amidst COVID-19 Pandemic

  Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

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  Data & Analytics

  How GoPro CMO Used Data Insights to Drive Marketing Strategy

  GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.