Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

AGs, health groups blast Philip Morris for in-school giveaways.Officials in Arizona and Rhode Island called Philip Morris onto the carpet in October when

Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

Pins & Needles A Los Angeles law firm pulled the plug on a "dimensional" mailing because recipients were afraid to pull the pin on its content - a paperweight

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves.Results are king. At the heart of every promotion marketing

PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing

PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,