Search Results for: Augmented reality

Brands like Dixie and Ally Bank use augmented reality, but for
many brands challenges remain, a new study found.

Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game.

Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.

American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.

The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.

In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how
he is shaping marketing to meet the needs and expectations of today’s changing retail environs.

To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.