Search Results for: "Marketers on Fire"
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AcquisitionFour Chief Marketers Dish on Challenges and Opportunities Within Their BusinessesCMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands’ greatest challenges. Tagged in:
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EngagementMarketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party CookiesWe spoke with Infillion CMO Laurel Rossi about the strategic marketing goals of the company’s Cannes presence, the challenges of marketing a tech brand and how it’s navigating the demise of third-party cookies. 
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DigitalMarketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer HealthAn excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity. 
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Data & AnalyticsMarketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the MetaverseWe spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more. 
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Demand GenMarketers on Fire: Labcorp CMO Amy SummyWe spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth. Tagged in:
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DigitalMarketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital ExperiencesWe spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more. 
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Data & AnalyticsMarketers on Fire: PepsiCo Foodservice CMO Scott FinlowWe spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies. 
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Marketers on Fire: ZenBusiness CMO Ryan PitylakWe spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey. Tagged in:
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AcquisitionExecutive Insights: Trends Marketers Should Keep an Eye On for 2022Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022. 
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AcquisitionMarketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American ExpressClayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand’s Business Class initiative. Tagged in:
 
	 
	 
	 
	 
	 
	