Q&As

Women overwhelmingly comprise the bulk of the marketing industry’s workforce and
at the senior leadership level, female representation is now likely at an all-time high.

In the run up to the highly anticipated release of Call of Duty: Modern Warfare,
big brands wanted to get in the game.

Microsoft needed to increase awareness with college students, but getting past a
perception that it didn’t connect with the college lifestyle was the challenge.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride
sharing. The brand’s fearless leader takes us inside the product launch.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.