Q&As

Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

Workplaces of the future call for unprecedented change—here’s seven predictions.

A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.

LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.

A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.

Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to?

A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.

It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.