Q&As

The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays.

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

The partnership swirls around the introduction of
a new Stacy’s cheesy snack.

Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

Workplaces of the future call for unprecedented change—here’s seven predictions.

A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.

LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.