Q&As
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Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Direct Marketing | Print
Why Brands Need to Shift Their Focus to ‘Defining Moments’
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
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Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Profiles & Campaigns
For Hobart, Mobile is a Key Ingredient for Reaching Food Service Pros
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
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Engagement
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents
to a new survey say it’s a good thing. -
Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Acquisition
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline. -
Acquisition
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need
some tips or advice on converting customers or rewriting your org structure? We’ve got that too! -
Acquisition
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how
its first experiential event came to be and how it all went down. -
Agencies
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar?
Take some lessons from our Military personnel.