Q&As

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that.

Marketing blunders can turn brands red-faced,
like this one from Coca-Cola.

Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.

Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

The FBI had begun issuing subpoenas, specifically to Haavas, in its
media buying practices probe, the Wall Street Journal reported.

POM Wonderful’s “Worry Monsters” play on the insight that people
often jumpstart healthy habits once they think they might be sick.