Q&As
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MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
Video Marketing
Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement,
but it can also be a powerful customer service tool. -
Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Facts & Figures
Brands Aren’t Meeting Customer Experience Expectations: Survey
Nearly half of consumers say brands aren’t meeting
expectations when it comes to customer experience. -
Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Acquisition
Five Secrets to Winning Women’s Trust in Your Brand
Join Bruce Henderson June 19th in NYC at “Marketing to Women in the #MeToo Era” to share ideas
and actionable steps you can take right to transform best intentions into meaningful change. -
Acquisition
Using Thought Leadership to Get Your Business Voice Heard Online
Writers can take thought leadership from bland to
captivating with these six simple steps. -
Acquisition
Facebook Opens Pop-Up Shops in Macy’s
Some 100 brands are the stars of Facebook’s Holiday pop-up shops.
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Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement. -
Digital
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects.