Dollar Shave Club Expands Product Line with Vending Machines

Posted on by Patty Odell

Dollar Shave Club is expanding its product line from the subscription club that turned the brand into a household name.

Dollar Shave Club
Dollar Shave Club’s new line of six colognes.

Vending machines and fragrances will help attract a broader, larger audience and, hopefully, stem slowing growth in its core club business, Brandchannel said.

Ten vending machines are set up in high-traffic locations including LaGuardia Airport in New York and the sprawling Mall of America in the Twin Cities. Customers can dispense six TSA-friendly trial size kits for shaving, showering and skin and hair care.

Other articles you might enjoy:

“We view our automated retail machine as a large interactive billboard through which consumers can get introduced to their favorite products and increase awareness that we offer numerous grooming categories beyond shaving products,” Nick Virginio, senior brand development manager at Dollar Shave Club, told Adweek.

The new fragrance line, Blueprint, includes six cologne scents developed by fragrance designer Ann Gottlieb.

Three years ago, Unilever acquired Dollar Shave Club for a cool $1 billion dollars.At the time, Steven Davidoff Solomon of the New York Times noted that the purchase shows how companies leveraging technology to operate in a nimbler way with fewer employees are becoming a real threat to larger enterprises. These start-ups are disrupting marketing with new and innovative ideas, rather than the same old, same old.

Since then, Dollar Shave Club sales have slowed and competition has heated up—a signal that even small nimble brands like Dollar Shave Club need to reinvent themselves.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.