Facebook Opens Pop-Up Shops in Macy’s
Facebook opened its first pop-up shops Monday at nine Macy’s locations, giving small businesses the opportunity to showcase their products on a national stage for the first time.
About 100 brands will be participating through Feb.2 in existing spaces called “The Market.”
“Besides giving entrepreneurs that primarily operate online the chance to establish a real-world footprint and exposure to new customers, the pop-up shops also reflects Macy’s efforts to offer unique brands, experiences and concepts that could woo shoppers who increasingly prefer to shop online,” USA Today reported.
The store-within-a-store concept that provides a rotating selection of apparel, accessories, beauty, entertainment, home goods, stationery, technology and gifts.
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The pop-up shops will be up at Macy’s stores in New York City, Pittsburgh, Atlanta, Fort Lauderdale, San Antonio, Las Vegas, Los Angeles, San Francisco and Seattle.
An ad campaign is running with signage at New York’s Grand Central, promotions on Facebook and Instagram platforms and in digital ads created by Facebook’s Creative Shop, Retail Dive reported.