Q&As

Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.

Don’t miss Dan Toth’s exclusive and insightful presentation Nov. 8 during Chief Marketer’s
free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.

Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy,
mobile and other consumer preferrences that can steer retailers to increased sales.

The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City.

National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

The two brands have upped their commitments by joining a consortium of worldwide businesses committed
to developing the first global network of ocean-bound plastics supply chains.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.