Q&As

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.

Does your business have attribution under control?
Here’s five tips for a better attribution strategy.

Only New Yorkers loyal to the Carnegie Deli could have imaged
the astonishing response to a little 1950s-themed pop up.

After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off.

Website personalization is helping Stella & Dot boost
online conversions by 52 percent.

Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s.

Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.

Blocking online hijacking has helped footwear manufacturer
Deckers boost ecommerce conversion rates and KPIs.

Four finalists of the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.

Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget.