Thanks to the period comedy, The Marvelous Mrs. Maisel, the marvelous Carnegie Deli has popped up in New York City for eight days this month with a throw-back immersive experience.
The deli, famous for its hefty pastrami sandwiches, is decked out in period items to compliment the1950s theme of the show: old-school ingredients, vintage cars parked outside, branded menus and, perhaps best of all, 1958 prices, like 99-cent sandwiches.
Some of the menu items are named after stars in the show, like “The Midge,” made with Carnegie pastrami, salami, coleslaw and special sauce piled high on rye bread. The pop-up, open from Dec. 1 to 8, promotes the second season of The Marvelous Mrs. Maisel.
The iconic New York eatery, the Carnegie Deli, was in business for 80 years before closing in 2016 despite the sheer grief of its many loyal customers.
The eight-day return of the deli, located on Lafayette Street, came to be through a collaboration with the deli’s former owners and the show’s production team. All of the proceeds go to the Lower East Side Girls Club, promoting arts, leadership and wellness for middle school and high school girls.
However, if you plan to eat there you may be disappointed. Two days ago, the waiting list for reservations was 6,000 persons. The good news is that, considering the huge interest, the Carnegie Deli popup may extend its close date.
The press has certainly helped promote the popup, but so too have the to-go bags sandwiches come in. Words on the branded bags read: “A Sandwich Worth the Schlep.”