Kellogg’s Transforms NYC Café for Bake Off

Posted on by Patty Odell

Kellogg’s is about to transform its New York City café into a modern bake shop where finalists in the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.

Using their creativity, bakers will feature one or more Kellogg’s cereals as a key ingredient in their dish.

The contest is in partnership with cookbook author and culinary expert Padma Lakshmi, who will be in attendance to taste each dessert before announcing the winner. The winner will receive a trophy and their recipe will be featured at Kellogg’s NYC Café and on KelloggsNYC.com.

“As we’ve seen at the Kellogg’s NYC Café and on social media, people love to play with cereal and explore fun, new ways to create with it,” says Aleta Chase, Kellogg’s marketing director. “What better way to celebrate than by using cereal in your holiday baking!”


Other articles you might enjoy:

To enter, bakers submitted two-minute videos, recipes and photos of their baked items on the contest site. The recipes were then all judged based on perceived taste, visual appeal and the most creative recipes.

Four finalist have been announced and were paired with mentors from Kellogg’s who will work with each finalist to incorporate one of the brand’s selected cereals: Special K, Froot Loops, Frosted Flakes, Raisin Bran, Frosted Mini Wheats or Rice Krispies.

The finalists all receive a four-day, three-night trips to New York City to participate in the bake-off.

More

Related Posts

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200