Q&As

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.

Leading CMOs revisit the Nike “Just Do It”
campaign featuring Colin Kaepernick.

Here’s a look at how several branding, including Pizza Hut, Sleep Number and
Mercedes-Benz activated during Super Bowl weekend.

Valentine’s Day is just around the bend and Mars is ready to celebrate
with a pop-up shop sweetened with its gums, mints and candies.

Social media influencer Casey Neistat’s “feud” last week with Burger King
is an example of a battle where everybody wins.

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

Shackleton Whisky and Shazam turn gift boxes into augmented
reality experiences to bring the brand’s story to life.

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.