Mars Valentine’s Day Spa Bursts with Sweet Flavors

Posted on by Patty Odell

Valentine’s Day is just around the bend and Mars Wrigley Confectionery is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.

pop-up shopOn Feb. 13 and Feb. 14 the Sweet ReTREAT: Refresh Lounge will be open for business from noon to 8 pm in the SoHo neighborhood of New York City.

As guests enter the pop-up, they will be greeted with aromas like a burst of the effervescent flavor that comes with that first bite of 5 gum. The spa treatments are also tied to flavors of the brand’s portfolio of sweet treats. The Mini-ManicureCandy lacquers are inspired by the five fruity flavors of Skittles. The items at the Candy Counter Touch-Up Makeup Bar are inspired by Twix bars, Extra gum, Snickers bars and Big Red gum. There’s also the Blow-out, Braid and Touch-up Bar and The Mini Massage.

Of course, there will be candy and plenty of it free for the taking—Altoids, ORBIT and EXTRA, as well as with classic treats like M&M’S, SKITTLES and other treats.

You May Also Enjoy:

Reservations can be made for the complementary treatments ranging from mini pre-date makeovers to an aromatherapy massage bar.

“Gum and mints play an important role in peoples’ lives, especially when you need to look and feel your best,”adds Hank Izzo, general manager, gum, mints and ice cream at Mars. Our treatments this year are meant to make guests feel refreshed and relaxed, pulling inspirations and flavors from our most beloved brands.”

This is the second year the Sweet ReTREAT has taken place for Valentine’s Day.


Related Posts

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.


PRO Awards



CM 200