Q&As

The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns.

Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing.

Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester.

Events, like “Race for the Cure” celebrate survivors, but leave a subtle message that breast
cancer is curable. In a new campaign, Susan G. Komen says the fight rages on.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A new report reveals some surprising insight that debunks commonly
held beliefs regarding incentive-based marketing.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Small business SunBug Solar got big time marketing exposure
with an advertising takeover of Boston’s TD Garden.

ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.