Q&As

L.L.Bean’s Kathryn Burke Pratt and WSJ CMO Miki King talk about
“how and why centralizing their teams was so important.

Here are four tips to help prove the value of PR
in marketing to your company’s c-suite.

B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner.

Michael David Winery launched a face filter app, which allows users to
become their favorite characters from the Freakshow wine brand.

Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques.

The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.

Consider these steps to find your center of gravity to keep the audience
—and the presenter—focused and engaged with your presentation.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers.