Q&As

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them

What tech do you need to consider to talk more quickly with your target customers online?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.