The Mars Agenc Mars expanded its strategic planning group with a performance analytics team to help clients leverage data and analytics for more informed marketing and shopper performance decisions. In marketing communications for All laundry detergent, the antics of the Peanuts gang were compared with the target mom’s kids in concert with release of “The Peanuts Movie.” Some 50 million impressions helped drive All sales. As part of its volunteer program, one employee is selected each year for a 30-day paid sabbatical in service of the charitable organization of their choice.
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