Mastermind Involvement Marketing – This Top Shop has made major investments into influencer marketing expertise to leverage social for clients. When Bayer Animal Health needed to raise its profile among pet owners, the agency launched the “Share for Shelters” campaign in which Bayer donated branded products to animal shelters every time a dog/cat owner shared a favorite pet picture on the social hub. The program drove significant social sharing, traffic to the hub, email opt-ins and earned media.
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