Live Marketing – Live prides itself on creating experiential stories that create compelling narratives. To support a new product launch at the North American Veterinary Conference for IDEXX, the Evanston, IL agency created an integrated booth activity showcasing a diagnosis of Gus the Cat; the interactive experience helped IDEXX surpass its lead goal by 50%. This Top Shop’s team includes a longtime off-Broadway stage manager, semi-pro poker players, and cartoonists for The New Yorker.
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