PrizeLogic – This shop created the Miller High Life “Wear the High Life” platform as a short-term loyalty program, including a digital punch card to validate and reward purchases. Alss, an account-specific version for 7-Eleven validated purchases via the 7Rewards app. After five “punches,” users scored exclusive branded t-shirts. The platform has also been used for both national and team promotions for Miller Lite to activate its NFL and MLB sponsorships.
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