Moderne Communications – (the silent “e” stands for “everything!”) integrates traditional and digital to deliver “phygital” engagements. Working with LeadDog for client Sunglass Hut, the shop launched a five-market Electrify Summer tour in which consumers lit up a 10-foot synthetic sun by dancing on electricity-producing tiles—all while the real sun steadily set in the background. Results: 30,000 attendees, 164 million digital/social media impressions—and 316,000 joules of energy produced!
Chief Marketer 200
Advantage International Match Marketing Group Refuel Agency Don Jagoda Associates Performance Marketing Group Mirrored Media Periscope Index Promotions, Inc. PrizeLogic Scout Sports and Entertainment