Refuel Agency – This Top Shop, which opened a new office in New York, releases popular annual “Explorer” studies about groups such as the military, teens, college and Generation Z. For GEICO, the agency used a combination of traditional, social, digital and mobile media—including large-format vehicle and building wallscapes—across 285 U.S. military bases and installations, which captured nearly 6 million active military personnel, veterans and their families. Notably, Refuel’s warehouse rivals a Ripley’s Believe It or Not! Museum.
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