Ignited – This agency moved to El Camp, a unique part office, part summer camp setting to encourage curiosity and collaboration. Created a street activation for New Yorkers to stumble across to promote Jet Blue’s non-stop flights to Palm Springs. At two high-traffic locations in Manhattan, two six-foot tall ice blocks stood frozen with Palm Springs-themed products—GoPros, gold clubs, tennis rackets, spa essentials—for participants to break out. Some 350 individuals chipped away at the blocks. Now that’s cool!
Chief Marketer 200
FCBX Marketing Activations Group AWESTRUCK Marketing Group HANGAR12 Mirrored Media The Strategic Agency Legacy Marketing Generation Z Marketing rEvolution Gold N Fish Marketing Group (GNF)