Ignited – This agency moved to El Camp, a unique part office, part summer camp setting to encourage curiosity and collaboration. Created a street activation for New Yorkers to stumble across to promote Jet Blue’s non-stop flights to Palm Springs. At two high-traffic locations in Manhattan, two six-foot tall ice blocks stood frozen with Palm Springs-themed products—GoPros, gold clubs, tennis rackets, spa essentials—for participants to break out. Some 350 individuals chipped away at the blocks. Now that’s cool!