Ignited – This agency moved to El Camp, a unique part office, part summer camp setting to encourage curiosity and collaboration. Created a street activation for New Yorkers to stumble across to promote Jet Blue’s non-stop flights to Palm Springs. At two high-traffic locations in Manhattan, two six-foot tall ice blocks stood frozen with Palm Springs-themed products—GoPros, gold clubs, tennis rackets, spa essentials—for participants to break out. Some 350 individuals chipped away at the blocks. Now that’s cool!
Chief Marketer 200
Pop2Life Life in Mobile George P. Johnson Experience Marketing Gold N Fish Marketing Group (GNF) CAA Experiential (formerly PGW Experience) Collaborative Marketing Group Performance Marketing Group Mastermind Involvement Marketing Index Promotions, Inc. MKTG